Office Dynamics International
Oversee all content marketing strategies and production for the global leader in administrative training and development.
Managed the marketing efforts that led to the company’s first sold-out conference in 31 years, where over 500 administrative professionals joined in Las Vegas to learn from the leading talent in their profession.
Successfully marketed two new courses via email automation and broadcasts in Keap, an email and CRM MarTech tool. Both courses, never before marketed, sold out and exceeded sales goals.
Expertly craft blogs and conduct SEO research, leading to blogs that have generated over a combined 1,000 clicks a month and moved customers along the funnel as part of our synergistic content strategy.
KShields Fit
Conceptualized and produced high-quality videos, ensuring alignment with brand messaging and audience interests.
Increased engagement month-over-month (MoM) and year-over-year (YoY) by over 100% through strategic content planning and community engagement.
Achieved a 300% increase in reach within a 90-day period, enhancing brand awareness and establishing thought leadership within the fitness industry.
Munson Properties & Design
Batch edited video content shoots and repurposed content across multiple channels, including Facebook, TikTok, YouTube Shorts, and Instagram, maximizing reach and engagement.
Launched TikTok and YouTube channels, establishing new platforms for brand visibility and audience growth.
Increased Instagram engagement by 240% and expanded reach by over 5,000%, significantly enhancing brand presence and influence.
SkinRN
Conducted batch ideation sessions to produce relevant and informative content on skin health, working directly with the SkinRN team to transform their expertise into impactful digital content.
Increased TikTok profile views by 100% in the past 28 days and post views by over 10,000% in 60 days, significantly boosting visibility and engagement.
Enhanced Instagram reach by over 700% in a 90-day period, driving greater brand awareness and audience interaction.
Hakkasan Group
Managed and created Hakkasan Group’s first-ever delivery campaign for the London restaurant brands Sake no Hana, Yauatcha, and Michelin-starred Hakkasan. Achieved over $1.2 million in total revenue within the first three months of delivery and consistently broke lifetime sales records.
Led a team of digital marketers in markets across the United States and internationally in digital marketing strategies for their venues within those regions. My markets of focus included Florida, New York, San Francisco, Las Vegas, San Diego, Hawaii, London, Indonesia, Mexico and Saudi Arabia.
Redesigned Hakkasan Group's social media marketing strategy for restaurants to increase community engagement and audience reach organically on Instagram.
The Cosmopolitan of Las Vegas
Managed the social media editorial calendar and digital content production (planning, producing, drafting, editing) for The Cosmopolitan of Las Vegas.
Led photo and video shoots and analyzed images and video to ensure optimal performance of digital creative and adherence to brand standards, style, and tone.
Analyzed Google Analytics, Facebook Ad Manager, BrightEdge, and other systems to ensure the health of site traffic and digital marketing campaigns and strategies.
